From the perspective of participants, SJ Verse includes not only consumers and their avatars, but also content creators, service providers and third-party developers. They can also build various social relationships.

From the perspective of contents, SJ Verse covers all kinds of entertainment such as games, variety shows, competitions, etc., as well as shopping malls, education, medical care, etc., and further expands the content through third-party access.

The platform also provides AI tools to support users to create content (UGC) and third parties to create content through interfaces (PGC).